Research| Defining a Problem

Discoveries & Solution

Our campaign sent out a survey to educators, administration and others that work in the K–12 Northern California school districts. This information from 36 respondents was crucial in deciding which areas the campaign would focus on as well as the important aspects we wanted to include. 

Findings indicate that there is a major lack of inclusive history in our K–12 schools. The survey was crucial in discovering that much more support was desired by educators. 

By learning these insights, our campaign was able to focus our goals on providing structured and credible sources for lesson plans and educational workshops for teachers and administration.

Deliverables & Marketing Materials

Campaign Strategy